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REVMAX FAQ's |
Certain Marketing, Group Sales or Public Relations initiatives require the respective departments to provide complimentary lodging to different sponsors, media personnel, trip leaders, etc. This complimentary lodging is used in many cases in exchange for promotion of Snowshoe Mountain's lodging program. Snowshoe Resort may use your unit 2 days during the Winter Season or 3 days during the Summer Season per year. You will not receive revenue for this complimentary use and Snowshoe will pay all housekeeping charges associated with the complimentary reservation.
Yes. Please fill out and check the box indicating 100% available and return the calendar as it provides us with information we need to keep our records and reservation system current.
Average Daily Rate measures the average price we are selling units for. The formula for ADR for a given period is Total Revenue divided by Total Room Nights. This is a good measure to helping understand the pricing structure, but it is not the most important measure for maximizing overall revenue. In theory, we could achieve a fantastic ADR by doubling prices, but that does not take overall occupancy into consideration. If our occupancy decreases dramatically by raising prices, we may not be maximizing the true revenue potential of your unit.
Revenue Per Available Room is the revenue generated based on the total number of room nights available. The formula for REVPAR is Total Revenue divided by Total Available Rooms. REVPAR is a much better measure to gauge the overall success of a management plan. Since REVPAR takes overall occupancy into consideration, we must find a balance between price and occupancy.
Consider the following example:
I have a hotel with 100 rooms. If I sell 30 rooms at an ADR of $189, my REVPAR for that night is $56.70, if however, I can sell 75 rooms by dropping my ADR to $159, my REVPAR is $119.25, the same concept applies to individual units. In February we have 28 opportunities to sell your unit. If we maintain an ADR of $189 and sell your unit 15 nights, your REVPAR is $101.57. If we drop your ADR to $159 to sell your unit 20 nights, your REVPAR increases to $113.57, for monthly revenue increase of 12%.
If your travel plans are canceled or changed, it would be best to advise us as soon as possible. Looking at the
booking patterns; paying guests usually book their unit between 10 - 21 days in advance of the arrival date. Therefore it would be in your best interest to let us know 21 days in advance that you will no longer be using your condominium so we have the opportunity to rent it to a paying guest.
Yes, the peak demand dates are highlighted to bring your attention to the fact that there is a higher probability for us to rent your unit, and quite possibly at an optimum rate, during those times. As far as IHM is concerned, the Owner can use the unit as much as he/she wants. There is an explanation of Owner use in our Rental Management Agreement. (Please see Article V.) Twice per year, you will receive an Owner Use Calendar with highlighted dates also. If you know the dates you will be here, simply print and fill out the calendar and send it back to us. If you would like to make a reservation with less notice, you can personally phone in a reservation to the Owner Relations Department. We will always try our best to fulfill an owner request.
NOTE: You must understand that owner occupancy reduces the overall opportunity for revenue and this is even more dramatic during peak occupancy periods. Back to the supply and demand theory, when demand is the highest (many holiday weekends), the potential revenue we can achieve is also by far, the highest. This should be considered in determining dates for your personal use.
The best time for you or your friends to utilize your condominium are during time periods when Snowshoe Mountain is forecasting less than 90% occupancy. Weekdays, Sunday through Thursday, normally run a lower occupancy than weekend dates.
For information specifically about the availability of your condominium please contact the Owner Relations Department at ownerservices@snowshoemtn.com or 304-572-6973.
There are 3 ways you can make a reservation for your condominium:
Absolutely, we encourage you to do so. Simply contact the Owner Relations Department at ownerservices@snowshoemtn.com or calling 304-572-6973.
As Soon As Possible - We cannot stress this enough. If any aspect of your reservation changes; days of stay increase, decrease, or shift, we ask that you notify the Owner Relations Department at ownerservices@snowshoemtn.com or 304-572-6973 immediately to inform us of your change in plans. This is even more important during the highlighted peak demand dates as our availability and reservation flexibility becomes limited and we strive to accommodate our homeowners as well as our paying guests' requests.
